The Official Student News Site of Parkway West High

Pathfinder
The Official Student News Site of Parkway West High

Pathfinder
The Official Student News Site of Parkway West High

Pathfinder
Erin Maxwell stands with direct boss Amy Marino at the Platinum House at Parker Palm Springs during Coachella 2018. Maxwell and her team helped design the entrance of the Platinum House. “The process starts in December 2017, so it is approximately four and a half months of planning. My team works on all aspects of the Platinum House including the partner and activation elements; creation of the physical structure; negotiate contracts with music artists; create and deploy marketing and social media and assist our public relation partners on press outreach,” Maxwell said. “The Platinum House provides American Express Card Members access to an oasis away from the festival grounds to enjoy the Palm Springs weather before heading to Coachella for the evening acts.”

Working with big names in the Big Apple

Sarah Lashly, COPY COACH • May 10, 2018

Working with Coachella, Beyoncé, Museum of Ice Cream, Kendrick Lamar and Drake through her career as the Director of Brand Partnerships and Experience at American Express is part of alumna Erin Maxwell’s...