On the second Sunday in May of every year, families gather to celebrate the strong women who brought children into the world and tended to the development of the next generation. This year on May 12, Mother’s...
![Company marketing for gifts and cards during Mother’s Day and Father’s Day depicts the differences associated with the holidays. In order to capitalize on profit, large companies often include stereotype-reinforcing marketing behind parental celebration products: Mother’s Day sales typically prioritize jewelry and clothing, complete with heartfelt messages about childcare, while Father’s Day gifts tend to illustrate the father in a less serious, paternal light. “In terms of emails around those holidays, I typically get more Mother's Day [marketing] from florists or from whatever places I've shopped at online. I tend to see more in terms of advertising and marketing,” English teacher Casey Holland said.](https://pwestpathfinder.com/wp-content/uploads/2024/05/Untitled-design-11.png)