Rather than sitting in a classroom, 10 marketing students involved in Distributive Education Clubs of America (DECA) flew to New York from Nov. 8-12 to get hands-on experience of a marketing career.
“The DECA New York trip gave students a feeling what a typical day would be like for someone involved in marketing,” sponsor and marketing teacher Holly Weber said. “[From] visiting multi-millionaire businesses to failed companies, I personally think it’s a great experience for students who decide to pursue marketing after high school.”
Students who went on the trip met with professionals who specialized in marketing and are now working in a high profile career.
“We met with this guy who went to University of North Carolina and worked for Sports Illustrated in New York,” DECA officer and senior Blakley Gibeaut said. “I learned a lot about what a specific job in marketing is like in the real world. It was really cool to see a real life person who had a job in marketing who came from somewhere just like us.”
Not only did these interactions leave an impression on Gibeaut, but also influenced junior Adam Farris as he realized what it took to become a marketeer.
“It shows what it takes and what you need to do to succeed with it and how other people trialled and failed, and some people did better,” Farris said. “And you have to see what the people did better, what they did [to succeed] and you work off of that.”
After the five day trip, Weber was glad to see how it inspired her students to consider pursuing careers in marketing.
“My overall feelings about the trip are that it is a once-in-a-lifetime experience, and a great chance for students to see and do all the things we talk about in class,” Weber said. “I hope that my students are more motivated to learn about marketing because of this trip. I believe that they enhanced their understanding of the topics we’ve studied in the classroom, and my feeling is that they are more prepared to take on the complex situations they will face during the next stage of their lives because of being with us.”